To say that there are around tens of thousands of Filipinos working in digital marketing-related jobs, it is no wonder that the country has one of the most robust paid search engine marketing industries in the world. They mostly serve foreign clients but later on, local enterprise have started to see the potential success in inbound marketing as well.
The search engine optimization (SEO) industry in the Philippines traced it roots at about ten years ago with web developers implementing basic on-page optimization techniques requested by their clients. Since then, independent and companies who offer SEO services have sprung up from every corners of the country, how then can we spot the best SEO in the Philippines? Here are some tips:
Planning an SEO campaign strategy that are unique and tailored to match the needs of your website is not an easy task. The best SEO are always the ones who can help you plan out a customized strategy that incorporate your business objectives in the campaign for best possible results.
The objective of a good SEO company does not stop from directing traffic to your website, it aims to drive traffic while targeting the right audience. This can be done by extensive keyword research which eventually leads to finding the right leads and conventions.
The Administrative Tasks
Often taken for granted, simple administrative tasks like replying to emails and sending reports on time can make or break a good business relationship. A good SEO company makes sure that their monthly reports are updated and every move they make are properly communicated to you.
In addition to that here are seven characteristics that a good SEO company must possess according to David Jenyns (2010):
- Analytical Skill
Analytical skill is the ability to visualize, articulate, conceptualize or solve both complex and uncomplicated problems by making decisions that are sensible given the available information. Such skills include demonstration of the ability to apply logical thinking to breaking complex problems into their component parts.
Being responsive to simple day to day communication can ease a lot of stress and reduce the probability of miscommunication.
Because there is no way to predict exactly how an SEO campaign will end up, given that results are often long term, an SEO company that can easily adapt to changes will be an ideal asset to any business.
As with any business, transparency is always one of the top priority when looking for partners. It is always important in any business relationship to remain open and informative about key points of information, including their business’s goals, history, performance and operations.
The nature of the SEO industry means that SEO consultants and SEO experts can be extremely busy. It is important for a good SEO company to maintain the quality of their performance despite this busy schedule.
- Open minded
This is the willingness to listen to new techniques or challenges to current assumptions.
- Deliver Results
Ultimately the stature of the best SEO companies comes down to whether they deliver. In every form of life, if clients pay good money they expect realistic results. In general the best SEO companies will increase visibility, improve brand awareness, increase your sales, give you the competitive edge, and win you new customers.