Digital marketing is in serious demand and the job market is bursting at the seams. Businesses everywhere are focusing their marketing efforts in digital marketing than ever before as most, if not all, humans with devices are practically online 24/7. Brands want to reach their audience and it’s up to a team of digital marketers to make that happen. If you’re one of the lucky ones who got accepted in the industry and are still finding your way around it, there are a couple of things you should take note of while you’re here.
Be eager to earn
The growth of the digital marketing industry is increasingly fast and incredibly competitive. Key players such as Google, Facebook, and Twitter regularly update their algorithms and paid advertising platforms, so there will always be more to learn and best practices to follow. If you’re keen on learning from subject matter experts, signing yourself up for digital marketing training courses can further your knowledge especially if you’ve only just begun your career in digital marketing.
Narrow down your focus
If you’re starting out as a generalist, you’ll learn that there are a lot of roles you can fit into in the digital marketing mix. But there will always be one area of digital marketing that you will enjoy and excel at. Once you find your channel, grab the opportunity to develop your skills and become an expert in your chosen subject.
Network with your industry
Surround yourself with people who are more knowledgeable than you like influencers in marketing. There will be many opportunities for you to meet people who are in the same industry as you. It could be in a conference, meet up, or when you go for a training course. The people you will encounter can be your support network as well as doors you can knock on if an opportunity arises.
Learn the lingo
“Bro, would you rather get hit by Penguin or Panda?”
“Penguin cause it’s smaller”
Digital marketers have a list of terminologies and jargons that can be quite difficult to keep up with especially when you talk to the more seasoned ones. Understanding industry jargon can mean the difference between a failed campaign and a successful one.
Experiment like a scientist
A good digital marketer always looks at their data for clues or patterns from successful campaigns as well as failed campaigns to identify which strategies worked best and which ones didn’t. A meticulous evaluation of your tactics is how you learn and come up with better ideas to test out.
Don’t be afraid to geek out and be confident with what you know. If you spend hours collecting data and analyzing, you’re bound to have an “aha!” moment that you can share with your fellow digital marketers. It’s good to exchange ideas with another person who is as passionate in digital marketing as you to gain more knowledge and build your experience.
Being in the digital marketing industry is where you want to be right now especially if you have what it takes to be part of it. The only way to survive in the digital marketing industry is to stand out and keep in mind the reasons behind joining the industry.